“A picture is worth a thousand words”.
(No, you can’t just hand in a picture instead of pages of text for your thousand word essay).
You may not be able to include pictures in your essay (in some subjects, like marketing, this is actually allowed – or even encouraged – so check with your teacher or lecturer). However, you can include examples that will help the reader to see, hear, and feel what you are talking about. Engage your reader. The more voluntary involvement you elicit from them, the better, so use examples that are interesting and memorable. Make your essay stand out to the marker.
Examples are part of an essay for a specific purpose, though: to inform, not to entertain. Well-chosen examples can be interesting for your reader. Even in other forms of writing, many readers look forward to examples. For example, in business books (give me an example of how buying a parakeet to be a mascot improves business) – or in murder stories (just tell me what happened please! So I don’t kill myself!) NB: there shouldn’t be a connection between parakeets and murder – and definitely not between murder and business – unless someone was in the pirate business and happened to own a parakeet; that would increase the likelihood of murder getting mixed up in it.
Whoops, that convoluted example obscures the point. Examples should provide more detail, making your arguments clearer. Not harder to understand. So, in a marketing essay, for example, you could explain how a mascot improves a firm’s brand awareness among consumers because it is consistently presented to the same audience and repetition is a key to learning and remembering the brand when the consumer is considering a purchase. You could explain how a mascot gives personality to a brand that might otherwise be selling a boring undifferentiated product. This would then encourage consumers who liked that personality to be more brand loyal, and this would increase sales. See how you choose an example that is not only entertaining, but is also relevant to your essay question? Also, have a chain of reasoning attached to it that will keep it firmly grounded so it doesn’t fly away to the other side of the reader’s imagination.
In conclusion, we all know the power of a good example for making an explanation clearer. Examples can be entertaining and memorable too, which gives you better marks. Just make sure that the clear details you’re fishing to the surface of your readers’ minds are relevant. Happy fishing – and watch out for pirates!
Photo Credit: Image via Wikipedia