We’ve looked at how to improve your essays with examples. Examples can be entertaining, but make sure they have explanatory value too. Since examples explain the details, detailed examples work best – be specific about the main points. We’ve also looked at a few examples of examples in an English Literature essay.
Now, giving evidence in your essay is like presenting a case at court. Now, instead of being a ninja, you’ve got to think like a lawyer. You’ve got to convince the judge – they hand out the penalty (or blessing). You do want lots of marks, don’t you?
So now it comes down to how you present the argument: the explanation part. You’ll already have begun moving into this phase by including the details of your example. Now you want to clearly demonstrate to the judge that this example proves your overall argument. A good way to do this is to relate the example to a broad concept within your subject that supports your argument. This could be a political or philosophical framework in English Literature, or an overarching theory in another discipline.
For example, to more completely integrate the (facetious) example about selling sea shells in a previous post, you could say that “this represents a 150% increase in global sales compared to last year. This means we can afford to invest in the new wheelbarrow because we’ll be able to recoup the costs and we’ll be well positioned to sell sea shells at the Rugby World Cup 2011”. If it was a marketing-focused essay, then I’d talk about the branding benefits and sustainable competitive advantage that Rugby World Cup exposure might generate. If it were a finance-focused question, I’d mention the projected value this project would add to the firm. If the example has been quite long, it’s good to restate the main point of the example briefly too. Explain the bigger implications of examples to get more marks.
By relating your example and its implications to a bigger framework, you show how it’s relevant to your audience – so these sentences should answer the essay question too. If you answer the essay question at both the big theoretical level and the detailed example level, then the judge will have to award you more marks. Go get ‘em!
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