Posts Tagged Business
Last week we looked at redefining the question to make it easier to answer. Now, there is a danger if you take this advice out of context: you will lose many of your marks – maybe even all of them – if you change the substance of the question. Remember, analysing the question correctly is the basis of a good essay answer. Dreaming up your own essay question is not completing the required task. So remember this: narrow the question, don’t try to twist it into encouraging wild thoughts and tangents.
By the way, did you notice that the above clarification is a nuanced argument? Not only are they useful tactics to use when doing writing; they’re also useful when learning how to write!
To make the concept of ‘redefining the question’ clearer, below are some examples of what you should and shouldn’t do.
You should not do this:*
*Answers are not written in essay form. The tone is purposefully colloquial and facetious; this is not how you would write an actual academic essay.
1. Compare and contrast the two poems “Thistles” by Ted Hughes and “Tall Nettles” by Edward Thomas.
Thistles by Ted Hughes is about prickly thistles and the thistles grow in the wilderness and the thistles annoy people because they grow where they want to grow plants… [basically, only writing about one poem].
2. Discuss the theme of power and authority in Shakespeare’s “Julius Caesar”.
“Julius Caesar” by William Shakespeare is a play about betrayal, revenge, fate and justice… [never mentioning the given themes of power or authority, or only mentioning them briefly – probably at the end of the essay when you reread the question before writing your conclusion, when you suddenly realise you should say something about the given themes].
You should do this:
Here’s an example question that gets narrowed down in many ways. Let’s highlight then redefine parts of the question.
3. Discuss ethics in business organisations and how they can affect stakeholders.
Businesses today face a phenomenon of growing ethical concerns from groups on all sides: consumers, regulators, employees (Samson & Daft, 2005).
Some thinkers consider ethics to be a purely individual matter, and therefore focus on training responsible managers (MacLagan, 1998, cited in Knights & Willmott, 2007). However, this essay will focus on the ethical attributes of multi-national organisations themselves, as entities distinct from their constituent members, and the positive benefits with which multi-national businesses can endow society. Overall, this essay will argue that organisations have an ethical capacity in themselves and can pro-actively respond to the various ethical perspectives by being a source of positive transformation in modern society.
Notice how the coloured parts of the question are narrowed down to more specific sub-sets in the introduction of the essay? The concept of “multi-national organisations themselves” having “ethical attributes” is more specific than a general discussion of “ethics” which includes the idea that “ethics [is] a purely individual matter”. Similarly, “multi-national organisations” is a more specific focus than any size “business”, and so on. So the question hasn’t been changed, but the essay has been focused so that part of a broad topic can be covered in more depth.
So that’s what you can and can’t do when redefining the question. Use this technique correctly and it will make your essay-writing projects a lot easier. Let me know if you have any questions, suggestions or comments. See you again next week!
Welcome back, generals.
Today’s briefing covers an important lesson: effectively deploying your regiments to get more marks. This clever trick not only helps you when you’re planning your paragraphs, but it also helps you adapt as you write (as long as you’re using a word processor).
Tip: combine similar and related ideas into single paragraphs; split paragraphs that are too large.
Too many students feel that they have to write paragraphs based around the way the concepts first came into their heads and then got scribbled in a margin to make a bullet-point plan. This is not the case. Don’t be restricted by your first thoughts. You have the freedom to experiment and change how they’re put together and expressed.
For example, say your essay is about marketing and you have a paragraph on one mini-argument. It’s about how using advertising is crucial in supporting a broader marketing strategy, say. If this has ended up as a huge paragraph, you have two options:
- Cut it back
- Split in two
You could consider splitting the advertising paragraph into one about advertising in traditional media and one about online advertising, perhaps. Splitting a humongous paragraph retains more information in your essay, but it also ensures that all of that information is easier to read. I suggest “cutting back” egregious paragraphs as much as possible first, though. Cull out the unnecessary words, thoughts, phrases – and even full sentences. Make your essay clearer by removing written clutter. If you streamline your big paragraph first, you may find that you don’t need to split it after all. However, even if you still split the monster paragraph later, you have higher quality content to split.
Conversely, if you had two small paragraphs on these topics, they will probably make a stronger case together – you may have to adjust your topic sentences, but once that’s done, the new ‘super’ paragraph will be all the more persuasive with it’s ‘extra’ pieces of evidence. Here’s an example of a paragraph with opening and closing topic sentences.
Combining and splitting paragraphs gives you more flexibility when you’re planning – and writing – your essay. It’s a useful strategy to employ if you want to unlock all the potential of your writing by structuring it in paragraphs that persuade your marker.
Now, go forth and “divide and conquer”.